mike williams | hobart65.com | portfolio http://www.hobart65.com My portfolio and current research Fri, 17 Oct 2008 08:39:39 +0000 http://wordpress.org/?v=2.7.1 en hourly 1 The Brand Union Showreel (excerpt) http://www.hobart65.com/2007/12/the-brand-union-showreel-excerpts/ http://www.hobart65.com/2007/12/the-brand-union-showreel-excerpts/#comments Sun, 02 Dec 2007 16:29:07 +0000 admin http://www.hobart65.com/?p=34

Project: Digital and motion graphics showreel
Media: Websites, intranet, video and projections
Role: Planner / Creative
Agency: The Brand Union

Projects I have worked on at The Brand Union. Clients in the reel are KPMG, The Home Retail Group, Argos, Vodafone and The Premier League.

]]> http://www.hobart65.com/2007/12/the-brand-union-showreel-excerpts/feed/ Lord Puttnam Interview with Mike Williams (1 of 5) http://www.hobart65.com/2007/11/lord-puttnam-interview-with-mike-williams-1-of-5/ http://www.hobart65.com/2007/11/lord-puttnam-interview-with-mike-williams-1-of-5/#comments Tue, 27 Nov 2007 13:15:54 +0000 admin http://www.hobart65.com/?p=23

Project: Lord Puttnam Interview
Media: Video
Role: Interviewer
Agency: Profero

Mike Williams speaks to Lord David Puttnam about him rejoining the ad industry and asks him what’s changed? Thanks to Daniele Fiandaca and the team at Profero for making this possible.

]]> http://www.hobart65.com/2007/11/lord-puttnam-interview-with-mike-williams-1-of-5/feed/ Speaker @ Creative Social Berlin - may 07 http://www.hobart65.com/2007/05/speaker-creative-social-berlin-may-07/ http://www.hobart65.com/2007/05/speaker-creative-social-berlin-may-07/#comments Fri, 18 May 2007 13:22:39 +0000 admin http://www.hobart65.com/?p=28

Project: Creative Social Berlin
Media: Conference
Role: Speaker
Agency: Creative Social

Creative Social is a global digital collective founded by Danille Fiandaca (Profero) and Mark Chamber. Highlights of the Berlin  Creative Social in April 07. Speakers included Sven Ehmann, Creative Director at Die Gestalten, Nicole Srock-Stanley, Managing Director of Dan Pearlman, Mike Williams, Head of Digital at The Brand Union (formerly Enterprise IG) and Momus, a.k.a. Nick Currie, Artist, Musician and Writer.
(Clip of my talk at 5 mins 21 secs)

]]> http://www.hobart65.com/2007/05/speaker-creative-social-berlin-may-07/feed/ Cyberchase - agency training game for Partners Andrew Aldridge http://www.hobart65.com/2007/02/cyberchase-agency-training-game-for-partners-andrew-aldridge-2/ http://www.hobart65.com/2007/02/cyberchase-agency-training-game-for-partners-andrew-aldridge-2/#comments Wed, 07 Feb 2007 11:08:15 +0000 admin http://www.hobart65.com/?p=60

Project: Cyber-chase
Media: Website, blogs, lectures, games
Duration: 4 months
Role: Planner / Writer / Developer
Agency: Partners Andrew Aldridge

A digital acceleration training game played by Partners Andrew Aldridge in 2007 created by Mike Williams and Rebecca Mackenzie. Billed as “A race to be a cyber-ace”. The agency competed with six challenges themed around . The tasks were set via the cyberchase blog, with bespoke hints, tips and tutorials on the reading list. An online league table kept everyone abreast of their digital prowess. Most fun was the mobile treasure hunt around Soho.

Speakers included planner Iain Tait, writer Tim Wright, entrepreneur Paul Cleghorn and developer Phil Gyford.

]]> http://www.hobart65.com/2007/02/cyberchase-agency-training-game-for-partners-andrew-aldridge-2/feed/ Lynx / Axe Pulse ‘Make Luv’ http://www.hobart65.com/2003/02/lynx-axe-pulse-make-luv/ http://www.hobart65.com/2003/02/lynx-axe-pulse-make-luv/#comments Sat, 01 Feb 2003 10:30:53 +0000 admin http://www.hobart65.com/?p=73

Project: Lynx Pulse
Media: Viral, microsite, rich media banners etc.
Role: Digital planner / Creative
Agency: BBH / dare

Viral for a brilliant ad by BBH which started life as a retro dance to the Ibiza hit ‘Make Luv’. This viral seeded the tune and choreography. The song went to No.1 in the UK charts within weeks. The new dance became a craze and Lynx Pulse had become their number one selling variant within just two weeks of launch.

Awards:

  • IMAA Consumer product and Services
  • NMA Effectiveness Award
  • Digital Advertising Revolution Creative Award
  • BIMA - best integrated campaign
  • Cannes Cyber Lions - short listed
]]> http://www.hobart65.com/2003/02/lynx-axe-pulse-make-luv/feed/ Xbox Playmore Microsite http://www.hobart65.com/2002/09/xbox-playmore-microsite/ http://www.hobart65.com/2002/09/xbox-playmore-microsite/#comments Sun, 08 Sep 2002 14:47:19 +0000 admin http://www.hobart65.com/?p=7

Project: Xbox Playmore
Media: Website, online advertising and community seeding
Role: Planner / Creative/ Developer
Agency: BBH / dare

Microsite by dare for the launch of the xbox in the UK. Microsoft promoted the XBox launch in Europe with a viral campaign, “Champagne”, in the lead up to the console’s release in March 2002. The campaign introduced potential gamers to the philosophy of XBox gaming, “Life is short. Play More”. XBox Champagne spent a month in viral form seeded via the 100K gaming community gathered by playmore.com before screening on televisions in March 2002. Read more about the campaign on theinspirationroom.com

Awards: Cannes Cyber Lions, only UK finalist

]]> http://www.hobart65.com/2002/09/xbox-playmore-microsite/feed/ Yell.com - 12 stickman films http://www.hobart65.com/2001/09/yellcom-12-stickman-films/ http://www.hobart65.com/2001/09/yellcom-12-stickman-films/#comments Mon, 10 Sep 2001 23:10:33 +0000 admin http://www.hobart65.com/?p=19

Project: Yell.com campaign
Media: Rich media ads (eyeblaster)
Role: Planner / Creative / Sound
Agency: AMVBBDO / dare

A series of 12 stickman rich media ‘films’ for yell.com. Series covered weather, holiday, restaurant, plumber, office, house move, car, insurance, shopping and flights.
Watch all 12 on youtube

Awards:

  • MSN Gallery Awards 2004, Winner of Best Leisure and Entertainment Award.
  • BIMA Awards ‘Most Effective Communications’ 2002, shortlisted.
  • New Media Age Effectiveness Awards 2002, shortlisted.
  • Revolution Awards 2001, Best brand building by online business.
]]> http://www.hobart65.com/2001/09/yellcom-12-stickman-films/feed/ british telecom / cellnet 3G mobile interface concept http://www.hobart65.com/2000/09/bt-3g-ui-concept/ http://www.hobart65.com/2000/09/bt-3g-ui-concept/#comments Fri, 08 Sep 2000 14:20:49 +0000 admin http://www.hobart65.com/?p=3

Project: “You’re going to be…” 3G mobile concept video
Media: Video
Role: Planner / Creative / Editor / Post production
Agency: Tui Interactive Media

Short film I made for BT Cellnet with Tui envisaging what a 3G phone might do - made in 2000. Directed by Kathrin Burckhardt, design & post by Mike Williams and Neil Wilson

]]> http://www.hobart65.com/2000/09/bt-3g-ui-concept/feed/ mission impossible screens and walls http://www.hobart65.com/1996/07/mission-impossible-screens-and-walls/ http://www.hobart65.com/1996/07/mission-impossible-screens-and-walls/#comments Fri, 05 Jul 1996 15:09:16 +0000 admin http://www.hobart65.com/?p=11

Project: Mission Impossible computer screens and video walls
Media: In camera effects, CRT screens and video walls
Role: Creative / Animator
Agency: Research Studios / Useful Companies

design and digital playback of video walls and screens graphics by useful companies, catch the names on the ‘true names’ of the noclist on the final frame including: Simon Staines, Pablo Rovalo, Mike Williams and John Critchly. The video wall for the CIA room ran live from 15 Apple macs using around 2 kilometers of cabling. Dispite a technical hitch with the countdown clock, this complex scene managed to wrap early.

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