Xbox Playmore Microsite
Project: Xbox Playmore
Media: Website, online advertising and community seeding
Role: Planner / Creative/ Developer
Agency: BBH / dare
Microsite by dare for the launch of the xbox in the UK. Microsoft promoted the XBox launch in Europe with a viral campaign, “Champagne”, in the lead up to the console’s release in March 2002. The campaign introduced potential gamers to the philosophy of XBox gaming, “Life is short. Play More”. XBox Champagne spent a month in viral form seeded via the 100K gaming community gathered by playmore.com before screening on televisions in March 2002. Read more about the campaign on theinspirationroom.com
Awards: Cannes Cyber Lions, only UK finalist
british telecom / cellnet 3G mobile interface concept
Project: “You’re going to be…” 3G mobile concept video
Media: Video
Role: Planner / Creative / Editor / Post production
Agency: Tui Interactive Media
Short film I made for BT Cellnet with Tui envisaging what a 3G phone might do - made in 2000. Directed by Kathrin Burckhardt, design & post by Mike Williams and Neil Wilson
mission impossible screens and walls
Project: Mission Impossible computer screens and video walls
Media: In camera effects, CRT screens and video walls
Role: Creative / Animator
Agency: Research Studios / Useful Companies
design and digital playback of video walls and screens graphics by useful companies, catch the names on the ‘true names’ of the noclist on the final frame including: Simon Staines, Pablo Rovalo, Mike Williams and John Critchly. The video wall for the CIA room ran live from 15 Apple macs using around 2 kilometers of cabling. Dispite a technical hitch with the countdown clock, this complex scene managed to wrap early.