Lord Puttnam Interview with Mike Williams (1 of 5)
Project: Lord Puttnam Interview
Media: Video
Role: Interviewer
Agency: Profero
Mike Williams speaks to Lord David Puttnam about him rejoining the ad industry and asks him what’s changed? Thanks to Daniele Fiandaca and the team at Profero for making this possible.
Xbox Playmore Microsite
Project: Xbox Playmore
Media: Website, online advertising and community seeding
Role: Planner / Creative/ Developer
Agency: BBH / dare
Microsite by dare for the launch of the xbox in the UK. Microsoft promoted the XBox launch in Europe with a viral campaign, “Champagne”, in the lead up to the console’s release in March 2002. The campaign introduced potential gamers to the philosophy of XBox gaming, “Life is short. Play More”. XBox Champagne spent a month in viral form seeded via the 100K gaming community gathered by playmore.com before screening on televisions in March 2002. Read more about the campaign on theinspirationroom.com
Awards: Cannes Cyber Lions, only UK finalist
Yell.com - 12 stickman films
Project: Yell.com campaign
Media: Rich media ads (eyeblaster)
Role: Planner / Creative / Sound
Agency: AMVBBDO / dare
A series of 12 stickman rich media ‘films’ for yell.com. Series covered weather, holiday, restaurant, plumber, office, house move, car, insurance, shopping and flights.
Watch all 12 on youtube
Awards:
- MSN Gallery Awards 2004, Winner of Best Leisure and Entertainment Award.
- BIMA Awards ‘Most Effective Communications’ 2002, shortlisted.
- New Media Age Effectiveness Awards 2002, shortlisted.
- Revolution Awards 2001, Best brand building by online business.