About me
Mike is a 20 year veteran of the digital industry, working across consulting services, digital marketing, e-commerce, CRM and brand development Currently, Mike is head of digital at The Brand Union (formerly Enterprise IG). The Brand Union, part of the WPP group, is a leading global branding company with 35 years of brand building experiences with 500 strategists, designers and researcher in 21 offices serving every major market. Mike leads the digital capability of the UK office working on a wide range of projects including brand strategy, marketing research, auditing, web site strategy, multichannel retailing and e-commerce.
Prior to The Brand Union, Mike was the founding employee of Dare Digital. Dare is the UK’s leading digital communication agency winner Campaigns agency of the year in 2003, 2004, 2005 and 2007. As strategy planner he lead digital strategy for digital marketing and websites for Barclays Group, O2 and Woolworths.
Mike’s previous clients include the largest and most prestigious companies in the world including KPMG, Deloitte, Bank of America, Barclays Group, 02, Unilever, Vodafone, SAB Miller, Paramount Pictures, British Telecom. Argos, Woolworths, Deutche Post, Hewlett Packard and The Post Office.
He has a degree in Information systems from Manchester University and an MA in Interaction Design from the Royal College of Art.
Contact: mike@hobart65.com