Cyberchase - agency training game for Partners Andrew Aldridge
Project: Cyber-chase
Media: Website, blogs, lectures, games
Duration: 4 months
Role: Planner / Writer / Developer
Agency: Partners Andrew Aldridge
A digital acceleration training game played by Partners Andrew Aldridge in 2007 created by Mike Williams and Rebecca Mackenzie. Billed as “A race to be a cyber-ace”. The agency competed with six challenges themed around . The tasks were set via the cyberchase blog, with bespoke hints, tips and tutorials on the reading list. An online league table kept everyone abreast of their digital prowess. Most fun was the mobile treasure hunt around Soho.
Speakers included planner Iain Tait, writer Tim Wright, entrepreneur Paul Cleghorn and developer Phil Gyford.