mike williams | hobart65.com | portfolio
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Lynx / Axe Pulse ‘Make Luv’

Project: Lynx Pulse
Media: Viral, microsite, rich media banners etc.
Role: Digital planner / Creative
Agency: BBH / dare

Viral for a brilliant ad by BBH which started life as a retro dance to the Ibiza hit ‘Make Luv’. This viral seeded the tune and choreography. The song went to No.1 in the UK charts within weeks. The new dance became a craze and Lynx Pulse had become their number one selling variant within just two weeks of launch.

Awards:

• IMAA Consumer product and Services
• NMA Effectiveness Award
• Digital Advertising Revolution Creative Award
• BIMA - best integrated campaign
• Cannes Cyber Lions - short listed

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