Xbox Playmore Microsite
Project: Xbox Playmore
Media: Website, online advertising and community seeding
Role: Planner / Creative/ Developer
Agency: BBH / dare
Microsite by dare for the launch of the xbox in the UK. Microsoft promoted the XBox launch in Europe with a viral campaign, “Champagne”, in the lead up to the console’s release in March 2002. The campaign introduced potential gamers to the philosophy of XBox gaming, “Life is short. Play More”. XBox Champagne spent a month in viral form seeded via the 100K gaming community gathered by playmore.com before screening on televisions in March 2002. Read more about the campaign on theinspirationroom.com
Awards: Cannes Cyber Lions, only UK finalist